Marketing & Metrics Tools
Ad metrics, creator maths, revenue checks and campaign planning tools.
Tools
Ad Campaign Profit Calculator
Estimate campaign profit from spend, CPC, conversion rate, average order value and margin.
Ad Frequency Calculator
Calculate ad frequency from impressions and reach with a simple marketing metric tool.
Affiliate Commission Calculator
Estimate affiliate commission from clicks, conversion rate and commission per sale.
Bounce Rate Calculator
Calculate bounce rate from bounces and total sessions with a clean free online bounce rate calculator.
CPA Calculator
Work out cost per acquisition from spend and conversions.
CPC Calculator
Calculate cost per click from spend and clicks.
CPM Calculator
Cost per thousand impressions.
CTR Calculator
Calculate click-through rate from impressions and clicks.
Conversion Rate Calculator
Turn clicks and conversions into a conversion rate.
Cost Per Lead Calculator
Calculate cost per lead from ad spend and lead volume with a quick CPL calculator.
Customer Acquisition Cost Calculator
Calculate customer acquisition cost from acquisition spend and new customers gained.
Customer Lifetime Value Calculator
Estimate customer lifetime value from average order value, purchase frequency, and lifespan.
Email Click Rate Calculator
Calculate email click rate from clicks and delivered emails with a practical free tool.
Email Open Rate Calculator
Calculate email open rate from unique opens and delivered emails with a simple free tool.
Email Revenue Calculator
Estimate email campaign revenue from recipients, open rate, click rate, conversion rate and average order value.
Engagement Rate Calculator
Calculate engagement rate from engagements and impressions or reach with a quick free online tool.
Influencer CPM Calculator
Estimate CPM from a sponsorship price and expected views.
Instagram Earnings Calculator
Estimate sponsored-post pricing from followers and a target rate per 1,000 followers.
Lead Value Calculator
Estimate the expected value of a lead from close rate and average deal value.
ROAS Profit Calculator
Compare revenue, ad spend and other costs to estimate profit alongside ROAS.
TikTok Earnings Calculator
Estimate TikTok earnings from views and RPM-style payout assumptions.
YouTube Revenue Estimator
Estimate revenue from views and RPM using a simple ad-revenue model.